Simone Pettigrew

About Professor Simone Pettigrew

Program Head, Food Policy

  • PhD (Consumer Research)

Professor Simone Pettigrew is the Head of Food Policy. She has qualifications in Economics, Marketing, and Consumer Psychology. Her broad areas of expertise include behavioural psychology, health promotion, health policy, communications, social marketing, and intervention research.

Along with nutrition, her substantive areas of research include obesity, physical activity, alcohol consumption, smoking, active transport, and healthy ageing. Simone sits on numerous advisory committees and regularly performs research consultancies for NGO and government entities. To date, she has published more than 400 peer-reviewed papers and produced more than 160 technical reports for NGOs and government departments.

See Professor Pettigrew's full CV here.

Publications

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Effects of dual front-of-pack nutrition and sustainability labelling on consumer understanding, purchase intentions, food choices and willingness to pay: A systematic literature review

Appetite Date published:

Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products

Drug and Alcohol Review Date published:

Do foods that display sustainability claims have a lower carbon footprint than their unlabelled counterparts?

Cleaner and Responsible Consumption Date published:

Front-of-pack food labelling in the USA

The Lancet Public Health Date published:

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