Simone Pettigrew

About Professor Simone Pettigrew

Program Head, Food Policy

  • PhD (Consumer Research)

Professor Simone Pettigrew is the Head of Food Policy. She has qualifications in Economics, Marketing, and Consumer Psychology. Her broad areas of expertise include behavioural psychology, health promotion, health policy, communications, social marketing, and intervention research.

Along with nutrition, her substantive areas of research include obesity, physical activity, alcohol consumption, smoking, active transport, and healthy ageing. Simone sits on numerous advisory committees and regularly performs research consultancies for NGO and government entities. To date, she has published more than 400 peer-reviewed papers and produced more than 160 technical reports for NGOs and government departments.

See Professor Pettigrew's full CV here.

Effects of dual front-of-pack nutrition and sustainability labelling on consumer understanding, purchase intentions, food choices and willingness to pay: A systematic literature review

Appetite Date published:

Misalignment between ultra-processed status and ‘better for you’ claims on premix alcohol products

International Journal of Drug Policy Date published:

On the Label: Implementation of Health Warnings on Alcohol Products in 13 European Countries

Drug and Alcohol Review Date published:

Tempered Enthusiasm: Consumer Perceptions of Autonomous Delivery Services

Sustainability Date published:

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