Simone Pettigrew

About Professor Simone Pettigrew

Program Head, Food Policy

  • PhD (Consumer Research)

Professor Simone Pettigrew is the Head of Food Policy. She has qualifications in Economics, Marketing, and Consumer Psychology. Her broad areas of expertise include behavioural psychology, health promotion, health policy, communications, social marketing, and intervention research.

Along with nutrition, her substantive areas of research include obesity, physical activity, alcohol consumption, smoking, active transport, and healthy ageing. Simone sits on numerous advisory committees and regularly performs research consultancies for NGO and government entities. To date, she has published more than 400 peer-reviewed papers and produced more than 160 technical reports for NGOs and government departments.

See Professor Pettigrew's full CV here.

Publications

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Effects of dual front-of-pack nutrition and sustainability labelling on consumer understanding, purchase intentions, food choices and willingness to pay: A systematic literature review

Appetite Date published:

A Typology of Strategies Women Use to Navigate Alcohol Abstinence During Pregnancy

Maternal and Child Health Journal Date published:

“It’s a healthy choice”: A qualitative study of Australian consumers’ awareness and interpretation of nutrition-related claims on alcohol products

Public Health Nutrition Date published:

Developing and Applying a Typology of ‘Better for You’ Claims on Alcohol Products

Drug and Alcohol Review Date published:

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