Simone Pettigrew

About Professor Simone Pettigrew

Program Head, Food Policy

  • PhD (Consumer Research)

Professor Simone Pettigrew is the Head of Food Policy. She has qualifications in Economics, Marketing, and Consumer Psychology. Her broad areas of expertise include behavioural psychology, health promotion, health policy, communications, social marketing, and intervention research.

Along with nutrition, her substantive areas of research include obesity, physical activity, alcohol consumption, smoking, active transport, and healthy ageing. Simone sits on numerous advisory committees and regularly performs research consultancies for NGO and government entities. To date, she has published more than 400 peer-reviewed papers and produced more than 160 technical reports for NGOs and government departments.

See Professor Pettigrew's full CV here.

Publications

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‘What's on the label?’ - the uptake and distribution of alcohol warning labels in Dublin retail stores following delay in policy implementation

Preventive Medicine Reports Date published:

Designing front-of-pack labels for packaged food in low-literacy contexts: Consumer perspectives from India

PLOS Global Public Health Date published:

Characteristics of Vaping Prevention Advertisements: Are Evidence-Based Approaches Being Adopted?

American Journal of Health Promotion Date published:

Nutrition claims on alcohol labels: Consumer awareness, understanding, and perceptions

Public Health Nutrition Date published:

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